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Essay / Research Paper Abstract
A 3 page paper assessing likely judgments of a vacationing couple traveling from Australia to Fiji for the purpose of ensuring consistency of services by the travel wholesaler. The paper recommends that the wholesaler survey either all customers or a representative sample after they have completed their travel arranged by the wholesaler. The purpose will be to continue to use high-quality service providers while ceasing to use those that do not meet standards. Bibliography lists 3 sources.
Page Count:
3 pages (~225 words per page)
File: CC6_KStravFiji.rtf
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Unformatted sample text from the term paper:
has traveled from Australia to Fiji, and the tour wholesaler seeks to ensure consistency of service levels across all of the varied services employed during the single trip. Outside
services include everything the couple purchased as a part of their package, including air travel, hotel accommodations, activities on the island and limousine service. Assessing Judgments
The critical elements of service perception are most likely to occur at the beginning of each stage. Negative perceptions may be more likely to occur at
the beginning if events do not occur as planned, as was the case when the first limousine driver was late and the couple missed a planned opportunity for duty-free shopping.
Positive perceptions may be realized at the end of activities but occur throughout (Why Use a Travel Agent?, n.d.).
Table 1. Service Evaluation Points and Judgments SERVICE ELEMENT LIKELY EVALUATION POINT/S EMOTIVE JUDGMENTS RATIONAL JUDGMENTS Limousine transfers Timeliness, convenience Satisfaction with
not having to navigate an unfamiliar airport or find ground transportation Late driver at the beginning cost the couple an opportunity to shop Convenient and allows the couple to reach
the hotel sooner Flights to and from Fiji On-time performance, luggage handling Did not get requested window seat. At least the airline found the lost luggage quickly Flights could have
been more comfortable. The flights themselves were largely uneventful Welcoming ceremony and greeting services Attitudes of people involved, spectacle Everyone seems to really be enjoying what theyre doing Is the
ceremony authentic or the creation of a marketer? Hotel room Cleanliness, comfort, meets requirements Lack of the ocean view would have put a damper on hotel-related judgments. Flowers and champagne
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