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Essay / Research Paper Abstract
This 24 page paper considers how a potential market may be evaluated. The paper uses the example of a company that supplies telecommunications infrastructures and considers how the company may assess the markets available. The paper considers aspects such as the lifecycle of the industry, the use of simulation models and the value of competitive intelligence. The bibliography cites 17 sources.
Page Count:
24 pages (~225 words per page)
File: TS14_TEevalmk.rtf
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Unformatted sample text from the term paper:
markets as the current market may have reached saturation point, or there are severe limitations on the activity that a company can undertake in that market. Pull factors occur when
a company sees an opportunity that is attractive. These factors will usually operate in unison with each other, push factors creating the need to increase sales, and pull factors determining
where a company will start to sell goods. For many goods there will be a need to look at the market and the way the company can fit in with
the different markets and the segments of that market. For a supplier at the beginning of a chain who will then deal with other major suppliers there are not the
same consideration, segmentation is less important., However the need to find a market where the products or goods can be sold, where there is a gap and pull factors is
still very important. For technological supplies where the suppliers it at the beginning of the supply chain is may be argued to be useful to gain a foothold when the
market is developing to create a foundation for future growth, alternatively an existing market may be attractive as there is more immediate demand, however this will also be at a
more mature stage of the lifecycle of the products. As such this with this strategy there may be greater barriers from existing competition, but also increased openings with a greater
awareness from customers of options and an ability to innovate. Telecommunications may operate in many different segments, with different types of customers. However, when looking at the actual infrastructure
used by the telecommunications companies there is the need to acquire equipment to support the activities. The market for this equipment is one of relatively few customers and proportionately high
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