Here is the synopsis of our sample research paper on EuroDisney; The Problems. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This seven page paper looks at the problems faced by Eurodisney (Disneyland Paris). The paper starts by discussing the factors which contributed to the poor performance of EuroDisney in its first year of operation and the reasons to those problems including the role of ethnocentrism and culture clashes. The paper also discusses how the success of Disney in Tokyo may have impacted on the failure of Disney in Paris and assesses the changes which have been made in light of the near bankruptcy in 2005. The bibliography cites 2 sources.
Page Count:
7 pages (~225 words per page)
File: TS14_TEEurodisp.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
park in Tokyo, country which had embraced American culture, and seeing international success. They expected the same results to be seen in France. However, there was a great deal of
hostility towards the American icon and Americanisation within France, in one publication EuroDisney was referred to as a cultural Chernobyl. The EuroDisney project has not been ducted to fit in
with local culture. As local French visitors were projected at making up 50% of the tourists who would visit this was a major mistake. The cultural differences resulted in large
expenses which may not have been necessary, for example the building of an expensive tram system when French visitors prefer to walk and the overspend is also alienated the company
with their finances. Overall, the company had an arrogant attitude and failed to adapt to the European culture. Other issues, such as the location, could also be seen as problematic.
Paris was not a cheap place to visit, to many Europeans visiting Orlando was still more cost-effective. In addition to this the park was located in the Paris basin, an
area not renowned for good weather. This also served to discourage holiday visitors. The marketing may also be seen as flawed, instead
of emphasising the aspects which the market would have been interested in; the entertainment, the marketing emphasised aspects such as the size of the park and the addition of new
attractions, as such the marketing message was not want to attract visitors by tapping into their hotspots (Kotler, 2003). Question two Had Disney
not been as arrogant many of these problems could have been foreseen. The French culture is not totally hidden, but Disney did not appear to look for ways in which
...