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Essay / Research Paper Abstract
This 4 page paper considers the ethics of producing a hyper-violent ad to sell a children's toy. Bibliography includes 2 sources.
Page Count:
4 pages (~225 words per page)
File: D0_HVToyEth.rtf
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Unformatted sample text from the term paper:
black and white. In this paper, well explore the ethical dilemma of an advertising executive who is asked to create an ultra-violent advertisement for a toy helicopter, his objections
to the project, and what his decisions should be. Discussion In this case, Mike Teal, the sales manager of Crako Industries, instructed his advertising agency, headed by Tom Daner,
to create an ultra-violent ad for the new toy helicopter Crako was introducing (Velasquez, 2005). Teal justified his request for this campaign by saying that it was necessary for
Crako to be even more violent than its competitors if the toy was to be a success (Velasquez, 2005). Daner objected to the entire idea because he felt it
was morally wrong to aim violent advertising at children; furthermore, networks wouldnt accept ads with such violent content, though the local stations would (Velasquez, 2005). In addition, Crako was
Daners biggest client, and Teal was threatening to find another agency if Daner wouldnt produce the ad as requested (Velasquez, 2005). There is no right or wrong here, because both
companies stand to lose a lot if the toy is a failure. Crako might be forced out of business if this product doesnt sell, but at the same time,
Daner is being forced to compromise his principles by a client who accounts for $1 million of his business (Velasquez, 2005). But Teal is in effect "blackmailing" Daner to
go along with him and produce something to which Daner objects on moral grounds. From an ethical point of view, Daner should reject the pressure and produce what
is arguably the less effective ad, the one which shows little boys playing with the toy in the living room. It shows what the toy can do, and the
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