Here is the synopsis of our sample research paper on Ethics in Public Relations. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 8 page paper examines public relations and why ethics matter. Examples are provided in addition to definitions of terms. Bibliography lists 7 sources.
Page Count:
8 pages (~225 words per page)
File: RT13_SA710PR.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
part of the twentieth century, but that only involved press releases and not on forging relationships (Gower & Lamme, 2003). PR was not a profession at the time, because ethics
were not involved early on (Gower & Lamme, 2003). By the time the fifties would roll around, there are many stories about questionable PR practices and it was thought that
PR posed many dangers to the democratic process (Gower & Lamme, 2003). The concept of public relations is relatively new, but it has been around for decades. Still, there are
problems as it concerns its use in society. Ethics come into play. Before delving further into this topic, it helps to define public relations. II. What are
Public Relations? Public relations are defined by various experts in different ways. One definition is as follows: "Using the news or business press to carry positive stories about your company
or your products; cultivating a good relationship with local press representatives" ("Term Definition," 2007). One can get a sense of what PR is all about, but one question often crops
up which is, how is it different from advertising? ("Term Definition," 2007). It is a good question, but the answer suggests that there is a huge difference. PR is actually
quite the opposite of advertising because with the latter, one has to pay for a message to be sent to the public ("Term Definition," 2007). PR is generally something that
is not paid for. Sometimes, people get bad publicity, but there is a theory that all publicity is good when it involves people who want to be famous. An example
is that sex tapes often plunge people from being relatively unknowns to stars. For businesses, on the other hand, bad publicity can be quite damaging. If someone is selling a
...