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Essay / Research Paper Abstract
This 7 page paper looks at the role and influence of ethics and social responsibility in the way that strategic management takes place. The idea of corporate social responsibility is discussed along with the way it may be implemented and the potential benefits to the business in the context of planning and strategy. The bibliography cites 10 sources.
Page Count:
7 pages (~225 words per page)
File: TS14_TEathiccsr.rtf
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Unformatted sample text from the term paper:
reputation of the firm, such as social as ethical issues. The proliferation of information through the media has been proven to have a potential impact on sales, either supporting or
undermining sales. Certain firms have been able to develop their business model based on the reputation that have been able to develop, examples of this include firm such as The
Body Shop, Seventh Generation and Ben and Jerrys, the latter of which is now part of a much larger firm but the reputation created still remains and the reputation is
protected and as such in each case the approach adopted is part of a larger strategy, which may be based on commercial reasoning of the beliefs of the management.
Ethics and social responsibility and actions may be seen as incorporated within the concept of corporate social responsibility. The idea of CSR has received a great deal of attention, but
to determine the impact, or even the potential impact on a companys performance it is necessary to first define what it meant by CSR. One good definition is that of
Holme and Watts (2000); "Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce
and their families as well as of the local community and society at large". Within this there may be the extension of the concept to the approaches such as environmentalism
to the way in which corporate governance may be taking place. Mackey (et al, 2007) note that there are many definitions, but
a commonality is a focus on the voluntary actions of a firm "designed to improve social or environmental conditions". This covers all of the potential activities and policies that can
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