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Essay / Research Paper Abstract
A paper which looks at the concept of ethical clothing, the increasing interest in green and environmental issues amongst consumers, and the ways in which BHS might incorporate an ethical clothing line into its established brand image. Bibliography lists 6 sources.
Page Count:
5 pages (~225 words per page)
File: JL5_JLethclth.rtf
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Unformatted sample text from the term paper:
how ethical clothing is defined, and how the product might effectively be integrated into the BHS brand. As noted by Hickman (2004), the term ethical clothing covers quite a wide
range of buying patterns and product options. For instance, Hickman advocates that customers should look at clothing purchases in terms of durability rather
than disposability: the emphasis should be on "long term investment" (Hickman, 2004) rather than on single-season fashion items. However, one also has to consider the clothes themselves, the materials they
are made from, how they are manufactured, how the manufacturing and distribution process affects workers and consumers, and so on. Much of the
cheaper clothing on sale in western countries is produced by sweatshop labour in third-world countries: not only are working conditions bad and wages low, but the need to fulfill the
requirements of large foreign investors means that poorer countries do not get the opportunity to develop their own domestic industries, and achieve economic autonomy. Customers might, therefore, want to ask
companies how they are able to demonstrate that their product is manufactured under humane conditions, what kind of pay and conditions are found in their factories, how they monitor the
manufacturing process to ensure that human rights are not violated, and what steps they take to penalise such violations. Hickman notes that
membership of organisations such as the Fair Labor Association is not always a sufficient guarantee, in itself: companies have been known to cite their membership of the FLA as an
indication that they are actively addressing problems, when this may not in fact be the case. In addition, not everyone has the same definition of ethical and what the customer
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