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Essay / Research Paper Abstract
This 3 page paper examines ethical and sustainable business practices and how marketing enters the picture. Bibliography lists 5 pages.
Page Count:
3 pages (~225 words per page)
File: RG13_SA1123mkt.rtf
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Unformatted sample text from the term paper:
or service, but marketing campaigns have been criticized. A significant criticism is that advertisers use sex to sell products. They point to the Paris Hilton ad for example where she
is drooling over an automobile while eating a hamburger. The camel cartoon logo has been criticized as enticing children to smoke cigarettes. The fact that sex, colorful cartoons, and other
concepts are used to sell things suggests that consumers are lured to buy products they do not need, or that are not good for them. The ethics of advertising and
marketing are significant. Yet, when rolling marketing into ethical and sustainable business practice, it simply becomes an offshoot. When companies have positive values, their marking approaches will likely be tied
to those exemplary core beliefs. First, it is important to look at ethical and sustainable business practices. What are they exactly? Ethical business practices are important in the scheme of
things. Ethics are "moral standards used to judge right from wrong" (Stralser, 2004, 58). In the business world, ethical quandaries abound. Many companies have created their own ethics in making
up a set of core values and they make sure that the employees share those. Companies that have good leadership do center their decisions on these types of core values
(Krell, 2006, 58). Donald & Goldsby (2004, 13) remark that in resolving ethical issues, a holistic approach should be taken. Indeed, corporate cultures should be altered to improve financial management
protocols. Ethical business practices should be combined with sustainable business practices, and the latter may be considered a solution to the former, if indeed ethical challenges exist. Sustainable business practices
are processes that are becoming widespread (Bartels & Nelissen, 2002, 413). The fact that it is increasing is attributable to changing social attitudes towards responsibilities that firms hold
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