Here is the synopsis of our sample research paper on Ethical Issues In Advertising: My Little Pony. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
3 pages in length. The writer briefly discusses the unethical nature of My Little Pony television commercials that show the inanimate object coming to life. Bibliography lists 1 source.
Page Count:
3 pages (~225 words per page)
File: LM1_TLCmypony.rtf
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Unformatted sample text from the term paper:
up to the advertiser to be responsible for the buyers gullibility, even if that buyer happens to be a child. Indeed, it can easily be argued that there is
some form of deception in most all advertising; imparting marketing executives with the power to control the flow of advertising is no different than censoring the inherent freedom of the
press. Advertisers have the right to sell their products in whatever manner is most effective; in fact, it is the entire essence behind the free enterprise that each business
has the constitutional right to align whatever components are necessary to make its products stand out above its competitors. There is no law in the land that can prohibit
advertisers from portraying their products in the most advantageous light possible - even if that means doing so in a falsified manner - however, there is an ethical component to
doing so. Advertising is a companys primary means by which to sell its product; without the relationship with print, radio and television advertising,
consumer products businesses would have significantly less ability to successfully market their wares. However, there are guidelines even for such a seemingly innocuous concept as plugging a manufacturers product,
for the advertising industry has become a well-versed and slick operation all its own. Through the years, a distinctive trend has been established with regard to the various methods
advertisers employ in order to outshine the competition. Some of these practices are looked upon as being instrumental within such a cutthroat environment; others, however, are viewed as inappropriate
and unacceptable. Targeting children leaves the door wide open to preying upon their inherent innocence of mind and ignorance of reality (Clay, 2000). To them, everything is attainable
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