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Essay / Research Paper Abstract
3 pages in length. While it is true there is some form of deception in most all advertising, the extent to which some marketing departments push the envelope of ethical acceptability represents a fine line of interpretation. By contrast, there are companies whose advertising campaigns align themselves with societal ethics by respecting the moral values and principles of its target market. Bibliography lists 4 sources.
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File: LM1_TLCEthAdver.rtf
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line of interpretation. By contrast, there are companies whose advertising campaigns align themselves with societal ethics by respecting the moral values and principles of its target market. When the
student chooses his or her first example of unethical advertisement, he or she may want to discuss the deceptive components of many childrens commercials. It is a popular approach
for toy companies to market their products in such a manner that gives children the wrong impression of how the product operates. Inanimate objects are often portrayed as life-like,
animated characters deceiving the young viewer into thinking that the toy she finds in the box will be just like the one in the commercial. For example, the popular
My Little Pony of years gone by was presented as a moving being in many of its commercial advertisements. Children who see the toy in this composition think it
moves and, therefore, formulize a conclusive opinion about the product that is wholly incorrect. As such, this type of deceptive advertising is inappropriate and should not be continued in
light of how children are not equipped to discern the difference between clever marketing ploys and reality. According to psychologist Allen D. Kanner, PhD, the extent to which advertisers
go to draw in the young, impressionable target market is becoming more and more infiltrating every day. "Advertising is a massive, multi-million dollar project thats having an enormous impact
on child development...The sheer volume of advertising is growing rapidly and invading new areas of childhood, like our schools" (Clay, 2000). The second example might revolve around subliminal advertising,
which is considered perhaps the most unethical form of advertising. In a hidden attempt to persuade consumers to purchase their products, unscrupulous companies employ a technique that subconsciously compels
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