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Essay / Research Paper Abstract
This 8 page paper looks at the pros and cons of establishing a tour operator within the Caribbean. The writer discusses issues such as the general image of the Caribbean and its attraction to tourists, the way tourists can be attracted, the reliance of the Caribbean tour industry on foreign operators and the benefits of changing travel patterns influenced by the media and the Internet. The bibliography cites 8 sources.
Page Count:
8 pages (~225 words per page)
File: TS14_TEcarrtour.rtf
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Unformatted sample text from the term paper:
has become more important economically o the region, increasing the level of political and social commitment to the industry (Duval, 2004). The support has been the result of the increased
investment that tourism has attracted as well as the potential as a service industry that can be developed due to the natural resources of the islands and the ability
to met the needs of tourists. These factors can be seen as indicating that there is a great deal of potential for the setting up of a tour operating company.
Looking at the image of the Caribbean there general presentation among the Caribbean islands to present the area as one that is relaxed and laid back, an idyllic paradise
(Duval, 2004). However there is an interdependent relationship between the islands for the way this is being reinforced with diversity and an ability to satisfy many different needs. For example,
if we look at the Virgin Island this demonstrates the diversity tat can all be accommodated under the lifestyle and relaxing image. There are many different forms of
tourism seen in the area, which varies between the islands. One of the most well known forms of tourism is the trade in weddings and honeymoons (Probasco, 2004).The value is
not only in the direct trade form these visitors, but the associations that this trade creates, giving the Virgin Islands a reputation as a romantic paradise. This increases the desirability
of the destination through the tourist perception, a very effective tool of marketers (Kotler, 2003). The way the islands are marketed have an overall approach as "Americas Paradise", but
each of the three main islands have different focuses in terms of the different types of commerce and tourism. St. Croix has an historical appeal, including an 18th century
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