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Essay / Research Paper Abstract
A 5 page paper discussing strategy formation and evaluation, as well as leadership theory that can apply to a new residential real estate business. Achieving success in the residential real estate industry involves more than only gaining a greater number of listings each month and closing sales. Strategy and leadership style have the ability to directly – and positively – affect the results the company is able to achieve. Bibliography lists 6 sources.
Page Count:
5 pages (~225 words per page)
File: CC6_KSstratRlEst.rtf
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Unformatted sample text from the term paper:
new company involves far more than merely opening the doors for business. The new company must have a clear picture of its market and a strategy that will enable
it to compete most effectively within that market. The purpose here is to devise a strategic plan for a new residential real estate company. Establishing Strategy
Strategic planning is the pre-implementation component of the process of strategic management that is so necessary to todays organizations. Competition in business has never been
more intense, and the level of intensity only increases. Time has shortened as the world has shrunk in size, virtually eliminating any luxury of misstep that may have existed
in the past. In todays business environment, it is necessary to identify opportunities, plan how to best take advantage of them and then implement those plans.
The SWOT - strengths, weaknesses, opportunities, threats - analysis provides a good beginning point for identifying competencies and putting them into context of the organizations industry.
The SWOT analysis provides an overview of internal and external conditions as they apply to the organization. Porters Five Forces (n.d.) model
provides a tool for analyzing external conditions and evaluating the industry in which the organization operates. The Porter model assesses rivalry among existing firms; threat of new entrants; bargaining
power of buyers; bargaining power of suppliers; and threat of substitute products in gauging the state of the industry. This then can be considered in terms of the general
environment, which includes assessment of technological; political/legal; sociocultural; demographic; and economic conditions (Coulter, 2002). Findings of these assessments then need to be weighed
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