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Essay / Research Paper Abstract
This 4 page paper gives an overview of the Swedish communications company Ericsson looking at the policies, aims and strategies of the firm and human resource policies to asses show HR compliments and support the main strategies. The bibliography cites 8 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TEericsson.rtf
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Unformatted sample text from the term paper:
and the consumer equipment. The network and wholesale equipment sees the firm have a strong market position, with 40% of all cellular telephone calls make use of Ericsson with coverage
of more than 175 countries and in excess of 1,000 networks (Ericsson, 2010). The company has the ability to provide end to end solutions and benefits from the ownership of
in excess of 25,000 patents and employing in excess of 40,000 employees (Ericsson, 2010). The downstream supply of the consumer units is separated, with a joint venture undertake with
Sony, benefiting from the greater knowledge and distribution of Sony in consumer markets. Sony Ericsson is a well-known telecommunications company, selling and shipping 57.1 million units in 2009 (Sony Ericsson,
2010). The organization has roughly 4% of the global market share for handsets, with the firm seeing a slight fall in 2009, which was also reflected in the revenue (Sandstrom,
2010). Porter argues that there are two main sources of competing; cost advantage and differentiation, with a small market share compared to major companies such as Nokia and Motorola the
firm is unable to gain the benefits of advantages of scope and scale, leaving the firm with differentiation (Mintzberg et al, 2008). The firm targets the higher end of the
market, as seen with the smart phone models; Xperia X10 and Vivaz, using the Symbian operating system. The main strategy it to retain a leadership position in terms of
technical developments and superiority, competing with differentiation in both division and seeking to increase sales. In the long term the firm has further growth strategies, developing the China market using
the investment that have made in TD-SCDMA, to further leverage their position in the US with the existing market with the excisting partnerships and development of new partnership to
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