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Essay / Research Paper Abstract
This 6 page book summary provides an overview of Marc 'Epstein’s Measuring Corporate Environmental Performance'. This 1995 publication takes a proactive stand concerning corporate environmental issues and provides a positive method for both prospering and staying 'green' in today’s world. No additional sources cited.
Page Count:
6 pages (~225 words per page)
File: RT13_SA005Env.rtf
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Unformatted sample text from the term paper:
breaks strategies down into practical categories. In this work destined to be a classic, the author uses a great deal of data to make his point that companies need
to be concerned about the environment and that by doing so, they do not have to take a business loss. This work provides companies with the ammunition they need to
not only comply with government mandates but to be proactive in taking a stand in protecting the environment. The book provides usable information on how to improve both environmental performance
and a companys bottom line. Above all, this work is not simply an uneducated look at why being green is better, but rather a simple look at the complex subject
of financial viability and corporate ethics. In fact, it appears that Epstein believes that companies can both improve financial performance as well as comply with environmental standards. II.Importance of
Corporate Environmental Strategy and How to Develop It In this early chapter, Epstein creates a sketch to reveal a game plan for developing and implementing a corporate environmental strategy.
In general, the emphasis is on the relevance of such planning and here, the authors philosophy on environmental issues is surely apparent. Epsteins notion that companies should look to the
future when they will probably be held more responsible for their actions, comes through. While reasons for implementing strategy are seen as being practical, they certainly carry an ethical
component. In fact, the authors reasoning is both practical and moral, but there is no compromise. In other words, there is not the contention that in order to make profits,
one has to compromise on environmental concerns. Rather, this author takes a unique, topsy-turvy approach to this issue which have traditionally put business men and environmentalists at odds. Hopefully, his
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