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Essay / Research Paper Abstract
This 10 page paper examines the factors that should be considered when conducting environmental scanning at the general and industry level. To determine this the function and goals of environmental scanning are assessed and the way an environmental scan is considered as well as the content. The bibliography cites 11 sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TEenscanning.rtf
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Unformatted sample text from the term paper:
organization does not adapt to meet those changes, whether it is as a proactive or a reactive strategy it is unlikely to survive and thrive. Without a strategy a firm
is left floundering; Keller (1983) argues that "the environment is the single most important contribution of strategic planning to institutional decision-making" while other models such as Porters Five Forces model
and the PEST analysis framework give a framework that can be used for the assessment of different influences. One tool that can be both flexible and valuable as well as
providing a comprehensive framework for analysis of both the internal and the external environment is that of environmental scanning. Like any tool, it is not a solution in itself, it
is a tool that can be used, the quality of the output will reflect the input and the transformation processes that take place (Thompson, 2007). Therefore, when looking at the
use of environmental scanning it is important to remembered the better the information that goes in and the use of analysis the better the potential results which can be used
the decision making processes, such as strategy development. It in order to look at the tool and consider what factors should be
considered when looking at undertaking environmental scanning the first stage is to define what is meant by environmental scanning. Brown and Weiner (1985) define environmental scanning as "a kind of
radar to scan the world systematically and signal the new, the unexpected, the major and the minor". Aguilar (1967) has studied the way the information is gathered by managers concerning
the external environment notes that is undertaken in order to reduce the level of randomness of the information coming into the organisation and to provide an early warning to management
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