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This 3 page paper examines the importance and functions of environmental scanning. Additionally, this paper highlights the benefits of scanning to an organization and some of the methods by which this is accomplished. Bibliography lists 4 sources.
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3 pages (~225 words per page)
File: D0_GSEnvscn.rtf
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at responding to their external environment, and environmental scanning allows decision-makers to make informed judgments by assessing environmental changes and their impact on their organization. More specifically then, environmental
scanning allows organizations to not only understand their external environment but also the interconnectedness of its various sectors and how that relates to their own organization, which then becomes translated
into specific policies, decisions, and planning processes. "Environmental scanning is the exploration phase of a strategic planning process" (Environmental Scanning Principles
and Processes, 2004). By systematically scanning the external environment and gathering information, there is a significantly decreased randomness about the entire process that offers many substantial benefits to the
organization (Morrison, 1992). Furthermore, such information provides managers with early warnings of potential problems in order that adjustments within the organization can occur (Morrison, 1992). Therefore, the main
objectives of an environmental scanning system are as follows: * To detect scientific, technical, economic, social, and political trends and events important
to the institution (Morrison, 1992). * To define potential threats and opportunities (Morrison, 1992). * To alter management and staff according to external trends in the marketplace (Morrison, 1992).
* To promote a future orientation in the thinking of management and staff (Morrison, 1992). When environmental scanning is used in conjunction
with internal analysis, decision makers are able to make the most informed decisions they can about the vision, mission, strengths and weaknesses of the organization (Morrison, 1992). Environmental scanning
occurs on three distinct levels (Morrison, 1992). The first level consists of the institutions customer base (Morrison, 1992). For instance, for a hospital this may include people of
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