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Essay / Research Paper Abstract
This 3 page paper is an environmental scan for the fictitious company Kudler Fine Foods, identifying and assessing the different influences on the company and identifying potential opportunities and threats. The bibliography cites 3 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TEkudenviro.rtf
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Unformatted sample text from the term paper:
an environmental scan is defined by Chaffey and Wood (2004) as the monitoring and analysis of the environment and events, looking at internal and external influences, these can then be
used to aid with the identification and assessment of different potential strategies. When undertaking this process for Kudler Fine Foods there are a umber of external influences the need
to be considered. The economy is a major influence on any business, where there is a recession or a difficult economic climate, the level of disposable income constrained or falling,
the level of aggregate demand within an economy with fall. The most susceptible goods will be those which are the least necessary, such as luxury goods, which may indicate that
Kudler Fine Foods are in a position where they are likely to suffer a decline in demand, but may benefit when the economy recovers (Nellis and Parker, 2006). However, this
may also indicate a potential opportunity, as by looking at the external environment it is quite possible there has been a decrease in the use of fine restaurant dining, there
is a potential for a super markets specializing gourmet food to provide an acceptable substitute, for preparation of food at time, effectively finding a new niche market, or expanding on
an existing niche market to make up for force in the main market. The company is also facing increasing costs, increasing energy costs, especially as a result of oil prices,
are having a knock on effect on most inputs, reducing the potential profit level for many ranges. In a poor economic climate ability of Kudler to increase prices in order
to compensate for this increased cost is severely limited. The economic climate is also been accompanied by a liquidity crisis, also referred to as a credit crunch. This makes the
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