Here is the synopsis of our sample research paper on Environmental Influences on the iPad and its' Marketing. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 4 page paper looks at issues that may impact on the marketing of the iPad. The paper starts by identifying three potential environmental influences that may have an impact; increasing competition, technological development and economic changes. The paper then looks at the way Apple may leverage the opportunities or reduce the threats these factors may pose. The paper then ends by looking at the concept of marketing and why it is important for the iPad. The bibliography cites 9 sources.
Page Count:
4 pages (~225 words per page)
File: TS65_TEipadmrk.doc
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Unformatted sample text from the term paper:
well with the Apple i branding of a range that already included the iMac, iPod and iTune and the iPhone. The firm has been able to leverage their position and
benefit from a very loyal customer base, but they still have to look to the future and assess the influenced which may emerge in the future in order to plan
for the way that the product will be supported and marketing can take place. The aim of this paper is to look at three potential environmental influences, assess the way
the threats or opportunities they present may be tackled with the last part of the paper considering the importance of marketing to Apple and the iPad. The three influences
that are likely to impact on the marketing and sales of the iPad include an increasing level of competition, changes in technological development and the recovery from the global recession
which began in 2008. The iPad is likely to face increasing levels of competition. The iPad was a new generation of product, a touch screen handheld computer which was
the next stage on from the tablet. When it was launched it was the first of its kind, it was presented with a high level of styling and the marketing
had allowed it to gain a dominant market share; in 2011 the product was able to gain 73.4% of the tablet PC market (PC Magazine Online, 2011). Other firms have
been playing catch up in emulating some of the features and ability to provide convenience. However, 2011 appears to have demonstrated an increase that is likely to continue as the
market share was down from 83% the year before, and is expected to decrease, with projections indicating Apple will have at least 60% of the market up until 2014(PC Magazine
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