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Essay / Research Paper Abstract
A 12 page paper answering 4 questions about entrepreneurship including traits of an entrepreneur; identifying opportunities; accurately forecasting sales; and managing financing. Bibliography lists 10 sources.
Page Count:
12 pages (~225 words per page)
File: CC6_KSbusEntreSml.rtf
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Unformatted sample text from the term paper:
Levitt is recognized as being one of the most visionary of all pre-globalization theorists, in large part because of his 1960 publication of "Marketing Myopia" in which he discounted any
reality of a "growth" industry. That article is the origin of the now-standard question, "What business are we in?" that all focused, planned organizations are charged with regularly asking
themselves in order to stay on track with defined strategy and vision. Leadership, training, succession planning and performance management all play roles in enabling companies to become or remain
competitive in their industries. Q1. Entrepreneurship is more than starting a new small business. What is it and what is its role in the economy?
Management fads come and go, and one of the most enduring is that of the need for innovation within the organization. Many entrepreneurs have a drive for innovation
and creativity for which they can find no home in an established business and so must create their own business. Apples Steve Jobs was one of these several decades
ago - he had a silicon chip that was intriguing but he knew of no practical use for it. He created one.
Peter Drucker has advocated the worth of innovation for decades; Tom Peters and John Kao have supported the precepts of creativity. John Kao is certain that it is necessary
to understand the nature of creativity in order to understand the overall concept of entrepreneurship, a concept that applies to companies of any size: Central to the entrepreneurs role is
the constant desire to create something; a new organisation, new insights into the market, new corporate values, new manufacturing processes, new products or services, new ways of managing. Creativity
...