Here is the synopsis of our sample research paper on Enterprise Rent-A-Car And Costco Wholesale. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 12 page paper. Using case studies provided by the student, this essay first discusses strategies each of these companies uses that are similar or comparable. The writer then discusses the risks that accompanied those strategies and how they succeeded. Bibliography lists 1 source.
Page Count:
12 pages (~225 words per page)
File: MM12_PGentcs.rtf
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Unformatted sample text from the term paper:
competitor is doing so. They hold to their founding principles and the customer is a focus in those principles. Both companies expanded into ancillary or compatible businesses. For example, Costco
added food courts, one-hour photo processing, gas stations, pharmacies, and hearing aid centers in many of its locations. Enterprise expanded from leasing to renting to becoming a consultant to
firms. These could be considered value-added services/products but, in Enterprises case, they became large segments of the company. Both companies give managers a significant degree of authority over their locations,
fostering a sense of entrepreneurship among location managers. Also, both companies purchase in such large quantities that they have a great deal of leverage in their supply chains. As a
result, both companies strive to offer the lowest price with the highest quality. Both companies started new hires in the lowest position. For Enterprise that meant washing the cars on
the lot and for Costco that meant retrieving shopping carts from the parking lot. Both also promoted from within the company. One difference in this strategy is that Enterprise pays
new hires more than Costco does. The human resource practices at each company lead to more internal promotion, i.e., career ladders, and paying their people well. In fact, most executives
at each company began their careers in very low positions at a store or location. Although the information provided does not discuss Costcos use of technology, it does report
Enterprises use of information technology. The company has a proprietary system, the Automated Rental Management System (ARMS) that links all locations. This lets every office know what is available at
every other location. Furthermore, the company sends these very same reports to insurance companies and auto repair shops with whom they have agreements. Both companies also hold healthy reserves.
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