Here is the synopsis of our sample research paper on Entering the ‘Good Enough Market’ in China. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 3 page paper answers 2 questions set by the student. The first question considers the way that a firm may assesses the attractiveness of the Chinese ‘good enough market’. The second looks at whether a firm should take an entry from above strategy or enter through acquisition. The bibliography cites 3 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TEgooden.doc
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Unformatted sample text from the term paper:
and value of the market is one that is a pull factor for many firms, leading multinational firms to assess whether or not they should enter and compete in that
market. The good enough market is the fastest growing, assessing this market may be seen as similar to a way of assessing any other potential market; determining if the market
may be profitable, this means looking not only at the market stage and the potential growth, but also the accessibility of the market to the firm. China is a
market that offers a number of challenges to any international competitors, there are the obvious language differences, in addition to this there are also cultural differences that may present a
barrier, on the commercial side aspects such as guanxi may need to be considered, but in the consumer market a more difficult and intangible factor that may influence that the
firm may need to take into account is the concept of Guo Qing(Yan, 1994). The concept of Guo Qing is important; this represents the "national characteristics", and gives many Chinese
firms an advantage over foreign firms. Therefore, a firm needs to assess if their product is suited to the market, or if it may be adapted so that it is
suited to the market and will be attractive to the market. It is notable that GM had problems with the Chinese market when using the US design cars, but on
the acquisition of Daewoo, and the lower cost cars designed for the Asian market allowed them to become a market leader. The firm need to be able to satisfy consumer
needs (Thompson, 2008). The infrastructure is also a consideration; there are specific challenges in terms of market structure, and the way that goods are distributed with a large number of
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