Here is the synopsis of our sample research paper on Entering the Chinese Market with a Cosmetic Product. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This Chinese market has the potential to be very valuable. This 16 page paper looks at the potential of the market for a well known cosmetics company to enter with a new product. The paper looks at the market starting with a PESTLE analysis assessing the political, economic, social, technological, legal and environmental influences. The paper then looks at the cosmetic market and the appropriate marketing mix before considering HR issues for the launch. The bibliography cites 9 sources.
Page Count:
16 pages (~225 words per page)
File: TS14_TEcsmchina.rtf
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Unformatted sample text from the term paper:
and the ability of the company to make the most of that potential. The process will be the same whatever the product, company and country. In this paper we will
look at the launch of a new product in China, this is a very large market and it is likely to become the largest global single global market in the
future as the economy expands and is likely to be a target market for many companies and many goods. In this paper we will consider the cosmetics company Mary
Quant and consider the launch of a cosmetics product into the Chinese market, for example a lipstick. The paper will start by looking at the country itself and then consider
the position of the product in the market as part of the product life cycle in order to consider the marketing mix. Political
China is formally known as the Peoples Republic of China, and it is a communist state. The government of the Republic of China fled to Taiwan in the
1940s and still reside there (Chiautong, 1970). The area is large and divided into twenty-three provinces, five autonomous regions and 4 municipalities, it is worth noting that China still counts
Taiwan as one of these provinces and there is ant the special administrative region of Hong Kong (CIA, 2006). Independence Day is celebrated on 1st of October to
celebrate the founding of the Peoples Republic of China, and is a national holiday (CIA, 2006). The Chief of States is the President, elected by the Peoples Congress for
a term of five years. The head of government is the Premier, and the appointment is made by the President, but subject to approval by the National Peoples Congress, it
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