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Essay / Research Paper Abstract
This 14 page paper looks at the Canadian car and the potential that may exist for a fictitious new entrant from China. The paper looks at the Canadian market in general, the automotive industry in Canada, the major competitors and assess the way that the new company could enter the market in terms of access and competitive strategy. The bibliography cites 8 sources.
Page Count:
14 pages (~225 words per page)
File: TS14_TEcanauto.rtf
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Unformatted sample text from the term paper:
may be argued as attractive, it has a potentially attractive target market with an established market, and its location in United States may make expansion into that market easier. In
order to consider how viable Canada really is the country and the automobile industry itself need to be examined. 2. General/Remote Environment Canada is located in North America, bordering the North
Pacific Ocean on the west and the North Atlantic Ocean on the east. The country had a population of 33,390,1411, and covering an area almost the same size as the
United States it includes a diverse range of climates, from temperate in the south to sub arctic in the North (CIA, 2008). Therefore, it is a widely diverse country of
transportation being required to cope with a different range of terrains. The official languages of Canada are English and French, English is the primary language of 59.3% of population,
and French primary language 23.2% (CIA, 2008). The majority of the population within Canada have European origins; 28% from the British Isles, 23% of French and 15% from other European
countries (CIA, 2008). 99% of the population is literate and although Canada gained its independence in the 19th century it is still technically a Constitutional monarchy of Queen Elizabeth II
as the head of state, the current head of government is Prime Minister Stephen Harper, a Conservative. The legal system the most part is based on English common law, with
the exception of Quebec where the civil law system is based on French laws (CIA, 2008). Economy in Canada is affluent and based on high-tech industrial industries. The GDP of
Canada is $1.27 4 trillion2, and grew 2.7% in 2007. This indicates a relatively healthy economy growing at a stable rate (CIA, 2008). The GDP per capita equates to $38,200
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