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Essay / Research Paper Abstract
This 19 page paper discusses entering the global market. The product is Compaq's palm-size computer, the Aero 2100. The writer provides an introduction that includes the reasons it is important for companies to enter the global market and then discusses potential barriers. The types of strategic groups found in the competitive environment are explained and discussed. A competitive profile illustrates the differences between Compaq's product and that offered by two other companies. The Boston Consulting Group matrix is used to illustrate Compaq's success. Lastly, possible gaps in the market along with other barriers are discussed. Four student-generated questions are the basis of the essay. 4 graphic illustrations are included. An executive summary is included. Bibliography lists 18 sources.
Page Count:
19 pages (~225 words per page)
File: MM12_PGglcp.rtf
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Unformatted sample text from the term paper:
on an existing company nor has the student indicated even to which industry this company is to belong. We will therefore use Compaq computer and most specifically, the introduction of
a specific technology into the global market. Another issue is found in the first question: How the company could impede entry into the market via cost-raising strategies. No company develops
strategies to raise their costs, they develop strategies to reduce costs. They might consider strategies to raise product prices, though, therefore, we will address the effects of raising prices. The
student also did not identify what country the company was considering entering. Some barriers are universal, some are nation-specific or industry-specific or even product-specific. Because the literature does not necessarily
address any of the issues in the instructions, some topics will be exemplified using other industries. We are working from the assumption that it is more important to demonstrate an
understanding of the specific topics than it is to provide examples of a specific industry.] Executive Summary This essay discusses and analyses factors that are inherent in global
expansion. Specifically, the focus is Compaqs expansion of their palm-size computer, the Aero 2100 into a global market. Entering the global market is no longer a discretionary decision, any
medium to large-size company who wants to retain market share and profit must enter the global market. However, there are numerous barriers, both endogenous and exogenous barriers. The issue of
product price is discussed in terms of being a barrier in addition to other challenges that can impede a companys successful expansion. Barriers and challenges are discussed. Strategic groups, both
intergroups and intragroups, must be considered as a primary component in the competitive landscape. Intragroups are those within the same industry that are competing for the same market. The writer
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