Here is the synopsis of our sample research paper on Enhancing Organizational Creativity And Innovation. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 16 page paper that begins with an abstract. The introduction comments on the dearth of studies that offer empirical evidence of the effects of creativity in a company and also addresses the difficulties with the topic, including dualisms. The writer then explains and discusses the controversy regarding models of creativity and offers an introduction to two specific models designed to enhance creativity in the organization. Creative problem solving is discussed next, including techniques that have been found to be effective. The writer then turns to a case study of the business community Hong Kong, in general, and which models and techniques would likely help as they face new challenges in the market. Bibliography lists 11 sources.
Page Count:
16 pages (~225 words per page)
File: MM12_PGorgcrv.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
Some experts, however, argue that no model can foster or enhance creativity, it is something an individual has or does not have. Others, however, argue that models can be used
as guides, sort of as a stepping stone to get started. The business community especially supports the second notion - creativity models are useful as guides until the natural flow
of ideas emerges from the group. Certain models, such as Wallas Model for the Process of Creativity and Osbornes Seven Step Model for creative thinking are explained. The second
part of this essay focuses on creative problem solving techniques. Again, these can be used to help remove the blocks in thinking and in generating novel ways in which to
resolve problems. Brainstorming, for instance, is a very common technique in most problem solving models. Recommendations are made for the Hong Kong business community, which is losing market share to
China. One creative thinking model, Osbornes Seven Steps and two problem solving techniques, mind mapping and problem reversal are recommended as tools to deal with the problem. Introduction Montuori
and Purser reported there has been a flood of literature discussing the issue of collaborative creativity (2000). For instance, in the early 1990s, Woodman, Sawyer, and Griffin argued that "social,
group, or collaborative creativity are central factors in organizational innovation and change" (Montuori and Purser, 2000). Since then, other experts have commented on the importance of creativity to a companys
bottom line but there is very little empirical evidence to support the arguments and assertions (Montuori and Purser, 2000). Montuori and Purser assert that the very dualisms that exist in
society are the reason for this lack of evidence (2000). Research on innovation and creativity has, for the most part, focused on specific individuals known to be creative and innovative,
...