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Essay / Research Paper Abstract
A 13 page paper providing background information on the Walt Disney Company and its industry; and examining Disney's motivation practices. The paper reviews Maslow's hierarchy of needs to conclude that the company seeks to make its "front line" employees feel a sense of belonging so that they will work even more diligently for the customer. Includes an outline, bibliography lists 11 sources.
Page Count:
13 pages (~225 words per page)
File: CC6_KShrMotDisn.rtf
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Unformatted sample text from the term paper:
B. Products and Services C. Financial Information III. Corporate Culture and Management A. Mission B. Decision-making IV. Disneys Relationship with Its Industry A. Porters Five Forces B. An Attractive Industry
V. Employee Motivation A. Recruiting and selection B. The "Fred" award VI. Theory A. Maslows Hierarchy of Needs B. More Than Money VII. Conclusion Introduction
There are few neutral reactions to the Disney Company among its customers. One couple moved from New Jersey to Florida specifically to be close enough to Disneyworld
that they could visit several times a year; another celebrated when their children "aged out" of asking to go to Disneyworld with regularity. Disney is easy to disdain from
the consumers view. It is nearly dictatorial in how it insists that customers react to its attractions policies, but consumers appear to neither notice nor object.
The company continues to grow and prosper, guided by a top management team committed to shareholder value and increasing attention to corporate governance. One of
the keys to the companys success is its people, of course. Background of the Industry Disneys History Walt Disney arrived in California in
1923, seeking to sell an animated film he created in Kansas to a California distributor. A distributor agreed, and Walt and his brother Roy created the Disney Brothers Cartoon
Studio in 1923. Later, at Roys suggestion, the pair changed the companys name to Walt Disney Studio (Company History, n.d.). Soon Walt met and collaborated with Ub Iwerks.
The two created an animated mouse character that Walt wanted to name Mortimer, but Walts wife was partial to the name Mickey (Company History, n.d.).
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