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Essay / Research Paper Abstract
This 9 page paper considers the marketing of homogeneous, heterogeneous and specialty products on the internet. The writer undertakes this by using the 5 stage purchasing process model starting with needs recognition and ending with post-purchase evaluation. The bibliography cites 10 sources.
Page Count:
9 pages (~225 words per page)
File: TS14_TEwwwmar.rtf
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Unformatted sample text from the term paper:
companies may go national with only a single warehouse, as was the case with Amazon when they first started, or go international with only a small, if any presence in
a country. This gives a grater number of opportunities, however, it also increases threats and means that marketing needs to be undertaken in a new manner.
However, the internet may be used not as a selling medium directly, but as a publicity medium as seen by the use of the web by car
manufacturers. From a management perspective this gives a great deal more choice, but in addition to the increase in opportunities it presents it also places management in a new and
dynamic environment where there are few established rule and the management are unlikely to have any tangible experience in this virtual reality where there will also be a great deal
more competition and where marketing and strategy react differently. The actual importance of this medium is still relatively unknown as we are
still in the initial growth period, but one thing is for certain, and that is it is growing at a phenomenal rate, and therefore those companies that do not embrace
this new medium may well be left behind. Even in less technological countries e commerce is growing in China there has been a 400% increase and a market of
US$40 million and over 150,000 product categories, and this is in a country where less than 5% of homes have an internet connection (Anonymous, 2000). Therefore, there is a great
deal of interest in this medium. This will also vary depending on the type of product being sold. The first stage is that of needs recognition; Needs Recognition This will
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