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Essay / Research Paper Abstract
7 pages. B2C, also known as business to consumer, is an example of the use of 'branding' that is, delivering value and understanding to visitors. Communication to reach target audience and adding the use of branding. This paper examines the use of branding in targeting consumer audiences. Bibliography lists 5 sources.
Page Count:
7 pages (~225 words per page)
File: D0_JGAb2cn.rtf
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Unformatted sample text from the term paper:
target audience and adding the use of branding. This paper examines the use of branding in targeting consumer audiences. TARGET MARKETING Refurbishing an existing marketing strategy in order
to address the growing needs of a blending society is not always an easy -- or recommended -- tactic for companies to adopt. It has, however become a necessary
component in truly being able to identify target markets. It can be argued that in its attempt to cover the entire gamut of possible customers, a given company may
spread its marketing strategy too thin trying to incorporate all potential angles. The homogeneous segment assumption might not be reasonable when all consideration for diversity is placed upon the
back burner. Many companies have to walk a thin line that allow them to market to the public as a single consumer pool, as well as to those
who still represent the segmented portions of society. However, it is important that certain companies realize that those who jump too fast on the homogenous marketing bandwagon must be
cautious for the reason that the true distribution of heterogeneity is never known a priori; there are cases in which a point mass summary might not be appropriate. For
this reason this example essay paper takes a look at how a target market might be defined and studied. DEFINING A SPECIFIC MARKET For the purpose of
this paper we will look at a specific market segment, that of American-born males between the ages of 65-75. In order to find where the majority of this specific
audience is it is necessary to study demographic records that might look specifically at geographic locations, income, occupation, etc. By identifying parameters such as these the researcher will be
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