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Essay / Research Paper Abstract
This 3 page paper looks at what is meant by effective corporate communication. The paper looks at what it is, how it can be achieved and the components of effective corporate communication. The bibliography cites 1 source.
Page Count:
3 pages (~225 words per page)
File: TS65_TEcorpcomm.doc
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Unformatted sample text from the term paper:
external stakeholders, such as investors, customers and creditors. The corporate communication level has a wider and more diverse audience that that which receives management communication (Barrett, 2009). Corporate communication concerns
the way that the organization communicates its messages, including who it is, what it does, the values and the culture. It may be argued that at this level for communication
to be effective there needs to be a determined strategy and firms that do not have a strategy are likely to suffer from ineffective communication. Therefore, it is necessary
to consider how effective communication can be designed and take place. Effective communication will be persuasive as it will win the audience over to the message that is being communicated.
For this the work of Aristotle may be referenced, where there was the identification of three types of persuasive appeal; logos, pathos and ethos. Logos refers to the way an
argument or message appeals to logic assessment, pathos is the way it will appeal to emotions and ethos refers to the way that the communicator is perceived, for example, whether
or not the communicator is trustworthy, do they have integrity and are they believable (Barrett, 2009). It may be argued that where communication is taking place and the communicator is
not believed or trusted the issues of logic and emotions will have little influence in the way the communication is received. This means ethos is the most important of the
three factors and that the credibility of the communicator is the most important aspect of effective communication. Ethos therefore refers to the imager of the communicator, and in leadership
communication this may also include the image of the firm which is created and managed by leadership. The initial perception are relatively superficial, but ethos is deeper than this and
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