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Essay / Research Paper Abstract
This 5 page paper looks at two advertisements and examines them to show how they are effective. The two advertisements are Maybelline Sky High Curves mascara and the diesel X-type Jaguar. The advertisements are examined for content and the way that the message is communicated by way of information and emotional appeal and the use of brand knowledge and aspiration. The bibliography cites 2 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TEmaybelline.rtf
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Unformatted sample text from the term paper:
and association is used at both conscious and a subconscious level can demonstrate the complex role of marketing including issue such as brand awareness, brand attitude. The first advertisement is
that of Maybelline Sky High Curves mascara. This is a glamorous advertisement with string mages making use of well the Adriana Lima model. The benefit of the product, as it
is the benefit that has to be sold; this is the reason people will buy the product, is the way it will add length to lashes and at the same
time give the lash a curve that defines gravity. Therefore, there arte two benefits that compliment each other, which need to be communicated to the target market. This is
a product in the cosmetics sector, aimed at a young female market (Drug Store News, 2004). The images that are used emphasis the length of the lashes, with
camera angles that make the models look taller and the eyes seen on an angle, which will emphasis the eye lash lengths. There is noting subtle about the message in
the initial portrayal. However, when looking at the background and the images there is also an appealing not only to the desire for long lashes, but also the aspiration of
the target market and the type of lifestyle that is associated with good looking independent women that have attractive yes. The background music is not overpowering but also energetic.
The effectiveness of the advertisement is in the clarity of the message. Good advertisements are only good if they mange to get the target market to listen to the message,
as it is this that will result in sales. The images are attention grabbing, contrasts and sharp, the verbal message is very clear and cannot be misunderstood. This makes for
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