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Essay / Research Paper Abstract
This 3 page paper answers three questions set by the student. The first looks at how an upscale retailer will be able to use revenue management to maximize revenues. The second part of the paper discusses why a large firm with a few outlets can hold more stock in each shop and still have a lower total inventory than a chain with a larger number of small stores. The last questions looks at how the sue of a diction center serving a number of recital stores can help reduce transport costs and mileage traveled in supplying the stores. The bibliography cites 3 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TEecquest3.rtf
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Unformatted sample text from the term paper:
demand in order to maximize revenue. Traditionally where an individual has a higher level of income it is likely that they will
be less sensitive to price changes than consumers that have a lower level of disposable income (Kotler and Keller, 2008). The decreased price sensibility reflects the total utility that is
provided by a higher disposable income level. For an upscale retailer who has a target market that arte less price sensitive it is likely that they will be able to
charge more for goods than if they were targeting the mass market or a market where there was a lower level of disposable income. It is highly likely that there
is still the traditional linage between price and demand, where there is a fall in the demand where prices increase. However, the fall in demand is likely to be lower
than the price increase, which means price increases will result in increased revenues (Nellis and Parker, 2006). This does not mean prices can be increased indefinitely, but the optimal level
may be assessed to maximize revnue. The higher process may also be supportive of the upscale positioning, helping to support the premium position of the firm and reinforce the higher
pricing to support revnue creation by retaining a degree of exclusivity. Question 4 Home depot has the ability to provide a higher level of product availability with the set
up of only a few large stores than a smaller chain such as Tru-Value where there are a large number of smaller stores. This is a simple mathematical issue, with
a large number of stores to stock, even with only a small range of goods there will need to be inventory for each store, if there are fewer stores then
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