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Essay / Research Paper Abstract
A 7 page discussion of the place ebonics holds in our modern world. The author contends that while ebonics may be considered a valued cultural resource, the use of ebonics in a multicultural setting is a recipe for disaster. Such use not only holds the potential to dilute the cultural resource but to pollute the cultural resources of the mainstream society that absorbs it. Of equal importance is the fact that ebonics is very simply an ineffective and counterproductive form of communication when it occurs outside very specific settings in the black community. Bibliography lists 7 sources.
Page Count:
7 pages (~225 words per page)
File: AM2_PPblkAds.rtf
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Unformatted sample text from the term paper:
that has evolved in the United States, is making an appearance in practically every societal setting. One of the most potentially influential of these appearances is in advertising.
Advertising, after all, is designed to sway its audiences behavior. This is true whether that behavior is one in which money is supposed to change hands or one in
which ideologies are supposed to be altered. Very simply, advertising is one of the most effective means of manipulating the choices and actions of the public (Allen, 1994).
This observation is true whether the ultimate intent is to entice a public to buy a consumer product or whether it is to buy an ideology. Advertising, by all
credits, is a tremendously creative and effective medium which can accomplish practically any goals if wielded by the right hands (Berger, 1999). When we couple ebonics with advertising that
accomplishment might indeed have long-term adverse impacts on our society. The term "ebonics" was coined by linguist Robert L. Williams in
1975 by combining the words ebony and phonics (Heilbrunn, 1998; Todd, 1997). It is a linguistic phenomenon which is shared by blacks in the U.S. and the Caribbean alike
(Everybodys: The Caribbean-American Magazine, 1998). Ebonics has invoked considerable controversy in the last few years, in fact it has resulted in widespread laughter and satire (Leo, 1997). While
the expectation might be that blacks in general would be supportive of that communication style we are now referring to as ebonics, that is not necessarily the case (Brown, 2000).
The issues of the acceptability of ebonics has torn our nation apart both along black and white lines of demarcation and also within the black community itself. Never-the-less,
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