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Essay / Research Paper Abstract
A 7 page discussion of the potential positives the utilization of that distinctive African American language style we know as ebonics has in advertising. The author asserts that, despite the widespread controversy surrounding it, the utilization of ebonics in advertising has the ability not only to reap significant profit but also to integrate an isolated part of the population into the whole. Bibliography lists 7 sources.
Page Count:
7 pages (~225 words per page)
File: AM2_PPblkAd2.rtf
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Unformatted sample text from the term paper:
has evolved in the United States, is making an appearance in practically every societal setting. One of the most potentially influential of these appearances is in advertising. Despite
the widespread controversy surrounding it, the utilization of ebonics in advertising has the ability not only to reap significant profit but also to integrate an isolated part of the population
into the whole. Advertising, after all, is designed to sway its audiences behavior. This is true whether that behavior is
one in which money is supposed to change hands or one in which ideologies are supposed to be altered. Very simply, advertising is one of the most effective means
of manipulating the choices and actions of the public (Allen, 1994). This observation is true whether the ultimate intent is to entice the public to buy a consumer product
or whether it is to buy an ideology. Advertising, by all credits, is a tremendously creative and effective medium which can accomplish practically any goals if wielded by the
right hands (Berger, 1999). When we couple ebonics with advertising we have the potential of swaying an audience in an even more powerful way that what would be accomplished
with the use of standard English. People identify, after all, with people that are similar to them. Ebonics has the potential, therefore, to serve as a common link
between the buying public and various commercial and ideological products. The term "ebonics" was coined by linguist Robert L. Williams in
1975 by combining the words ebony and phonics (Heilbrunn, 1998; Todd, 1997). It is a linguistic phenomenon which is shared by blacks in the U.S. and the Caribbean alike
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