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Essay / Research Paper Abstract
This 14 page paper examines the UK low cost airline company EasyJet utilizing Yerra’s Efficiency Model which considers the business from four perspectives; the business strategy, the customer strategy, the HR strategy and the innovation strategy. The paper starts with an introduction company and then uses these four perspectives to undertake an examination of the way the company competes. The bibliography cites 10 sources.
Page Count:
14 pages (~225 words per page)
File: TS14_TEeasyyerra.rtf
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Unformatted sample text from the term paper:
Yerras Efficiency model looks at the firm by considering four dimensions; business strategy, with a focus ion the financial and cost aspects, the customer strategy looking at issues such as
marketing and communication, the HR strategy where the use of knowledge and issues such as staff management and the innovation strategy that looks at the way there is differentiation and
operational process enhancement. To consider Easy Jet in this context it is first necessary to consider some of the background to give the analysis context, then each of the elements
may be considered individually. 2. Background Easyjet is recognised as a low cost airline company, which flies to a wide variety of
destinations. The strategy of the company can be seen simply by looking at the mission statement. The mission statement says the companys mission is; "To provide our customers with safe,
good value, point to point air services. To effect and to offer a consistent and reliable product and fares appealing to leisure and business markets on a range of European
routes. To achieve this we will develop our people and establish lasting relationships with our suppliers" (Easyjet, 2009). The companys first flight
was in 1995, when two routes were offered; Luton to Edinburgh and Luton to Birmingham. Founded by Stelios Haji-Ioannou, Easyjet is a separate company from other easy companies, such as
easyCar.com and EasyInternetCafe, with no cross shareholding (Easyjet, 2009). 3. Business Strategy The first strategy is to reduce the
proportional cost of each aircraft. When a single Boeing 737 costs $35 million the longer the time it can be kept in the air serving passengers will increase the return
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