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Essay / Research Paper Abstract
This 10 page paper examines the Australian web site Easy Wedding, analyzing it from a marketing perspective, looking at its’ business model and marketing mix, ending by making a recommendation to increase business. The bibliography cites 16 sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TEeasywed.doc
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Unformatted sample text from the term paper:
providing a number of different services, there are url links provided to different suppliers of wedding services, offering wide range of tools and articles that should be useful to those
involved in planning a wedding. To assess the business, its business model and the target market, the way it is able to attract and maintain the market as well as
looking for improvements it is necessary to consider the business, what it offers and the dimension of the business model. 2. The Business Model
There are different ways in which a business may be defined and assessed. With the basis of the service being an internet web site this is an
eCommerce business. Kalakota and Whinston (1997) state 4 perspectives can be used to consider online businesses; communication, business, service and online. Communication is the delivery of information, business is the
automation of transactions, service is focused at cost cutting and enhancing the service delivery of a company as the online perspective of buying and selling goods and information. This
shows how e-commerce is more than the buying and selling, but a new way of doing business that can influence on the entire supply chain directly and indirectly and encompasses
the time before and after the sale (Chaffey, 2007). The Easy Wedding site appears to have elements of all of these, the way that they are brought together and there
services that are marketed or sold will indicate the type of business model. The internet facilities different types of buyers and sellers to be brought together, these are general seen
as B2B, B2C and C2C. B2B is the business to business concept, where a business is seeking to attract and sell to other businesses (Dant and Brown, 2008). There are
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