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Essay / Research Paper Abstract
Eastman Kodak has recently decided to remake itself because it has been losing sales and market share in photo imaging during the last decade. It will be important for Eastman Kodak to diversify further by entering additional markets with a range of products, in terms of quality finishing. These should include expanding the digital camera, ink jet printer and flat-screen display markets they have already entered. During this risky time, despite its good name, Eastman Kodak must take a second look at its public policy in order to guarantee success. Bibliography lists 4 sources. jvKodak.rtf
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be important for Eastman Kodak to diversify further by entering additional markets with a range of products, in terms of quality finishing. These should include expanding the digital camera, ink
jet printer and flat-screen display markets they have already entered. During this risky time, despite its good name, Eastman Kodak must take a second look at its public policy in
order to guarantee success. They say everything is in the name and in photographic imaging products the trusted name is Eastman Kodak. However, in
a quickly changing technical market, a company cannot rest on its laurels. Eastman Kodak is still the number one seller of photo imaging equipment and supplies, according to Hoovers, but
every year, those sales are eroded by competition. Although the company can still claim 70 percent of the market, the company has a strong competitor, Fuji Photo Film in Japan,
Canon and others (Chester, 2004). Eastman Kodaks board is already moving to streamline the company by making another 20 percent reduction in force.
In reducing staff, the company is signaling the market that it plans to give up more of its photo imaging market and replace it with new technological markets, which can
be operated as R&D with a reduced workforce. Additionally, the imaging and printing market is expected to continue to decelerate, and at a faster rate, according to Steven Miluvonich at
Merrill Lynch. (Crum, 2004). The main of threat to Eastman Kodaks photo imaging division has been the digital camera industry. Therefore, the student may
pose, Daniel Carp and the rest of the board would be wise to diversify the companys photo interests and move even further into the digital camera market (Chester, 2004). According
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