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Essay / Research Paper Abstract
A 7 page paper. Eastman Kodak Company was successful for more than 100 years but like many other companies, it failed to recognize the dramatic changes taking place in their industry, society, and marketplace. In 2012, they had to file for bankruptcy protection. This report will discuss potential objectives for the company, the type of integration they have, diversification, one recommended strategy, and the report will comment on ethics, social responsibility, and environmental sustainability. Bibliography lists 10 sources.
Page Count:
7 pages (~225 words per page)
File: ME12_PG707429.doc
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