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Essay / Research Paper Abstract
Drawing on the 1989 disaster of the Exxon Valdez, this 7 page paper presents a case study of how oil giant Exxon's communication fell apart under crisis management and how as a result, the company's image suffered. Bibliography lists 8 sources.
Page Count:
7 pages (~225 words per page)
File: D0_MTexxval.rtf
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Unformatted sample text from the term paper:
Alaska, however, Exxon is the devil. This is the company that had a tanker that ran aground in 1989 at Prince William Sound, spilling millions of gallons of crude oil
and essentially destroying pristine wilderness and a viable ecosystem. If that werent bad enough, Exxon seemed to do everything wrong in the
immediate hours and days following the accident - and despite the negative publicity, it still seems to be doing wrong even to this day. This paper will study how Exxon
got itself into a PR mess over its tanker, the Valdez, and how to this day, poor communications has left a bad taste of Exxon in many a consumers mouth.
Story of the Valdez Just after midnight on March 24, 1989, The Exxon Valdez, an oil tanker carrying heavy crude oil, hit Bligh
Reef in the Prince William Sound, dumping 11 million gallons of the crude into the waters there (Exxon Valdez Disaster, 2002). The Valdez,
one of the largest vessels on the water during its time, was under the command of Captain Joseph Hazelwood, a harbor pilot and third mate Gregory Cousins (Exxon Valdez Disaster,
2002). Once the harbor pilot had guided the Valdez past Rocky Point, left the vessel in command of Hazelwood (Exxon Valdez Disaster, 2002). Because of existing growlers (chunks of ice
from glaciers that make a growing sound when knocking against the ships hull), Hazelwood received permission to move the Valdez into the northbound lane (Exxon Valdez Disaster, 2002). Before retiring,
Hazelwood instructed third mate Cousins to steer the vessel back into the southbound lane once it passed Busby Island (Exxon Valdez Disaster, 2002). Cousins gave the instructions to the helmsman,
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