Here is the synopsis of our sample research paper on ETHICS, BRANDING AND HIGH-PRICED JACKETS. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 5-page paper examines ethics and decision making as it pertains to a fictitious company that is attempting to sell a cool and trendy jacket. Bibliography lists 3 sources.
Page Count:
5 pages (~225 words per page)
File: D0_MTethjac.rtf
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Unformatted sample text from the term paper:
audience. Shout plans to launch the brand "Daze" through a trendy fictitious person named Joshua Daze. Styled like a trench coat, Shouts plan is to price the jacket at $360.
Critics see this as a move that could spark a crime wave, as fans will want to own this item and might resort to stealing if they cant afford to
purchase it. This scenario also runs counter to Shouts code of ethics, which includes:
Honesty: We will not make false statements and deliberately mislead. We will aim to be candid and share information. Keeping promises: We
will endeavor to keep our commitments and will not make promises that cannot be kept. Fairness: We will create and follow
processes and achieve outcomes that are just and non-arbitrary. Respect: We will be open and direct in our communication, and receptive
to feedback. We will honor and value the abilities and contributions of others, and will endeavor to be responsible and accountable for our actions.
Compassion: We will remain aware of the needs of others and act to meet those needs whenever possible. We will also minimize harm whenever possible. We will
act in ways that are consistent with our commitment to social responsibility. Integrity: We will live up to Shouts ethical principles
even when confronted by personal, professional, and social risks, and economic pressures. In analyzing the above ethical issues as they pertain to
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