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Essay / Research Paper Abstract
This 8 page paper is an analysis of Nike using an ESTEMPLE analysis considering the economic, social, technical, environmental, media, politics, legal and ethical influences which have impacted on the development of the organization and the way that they compete. The bibliography cites 9 sources.
Page Count:
8 pages (~225 words per page)
File: TS14_TEestnike.rtf
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Unformatted sample text from the term paper:
the firm in terms of economic, social, technical, environmental, media, politics, legal and ethical influences to allow us to look at how these factors have impacted on the firm over
the years. It may be argued that the development of the firm itself is a reflection of the internal economics, starting out as a small firm with a limited
trading area. Nike is a well known sports apparel company. The name Nike itself comes from the Greek Goddess of victory. The company itself started in Oregon in 1963 by
Philip Knight under the name Blue Ribbon Sports (BRS) (Nike, 2010). The company started out selling only sports shoes at track meetings and then opened small shops with shoes designed
for athletes, creating a form of differentiation. The development and structure may be seen as a response to economic pressures. The company has been developed as a hollow corporation.
They are in effect a marketing company that develop and research their own product, but do not manufacture anything. Nike relies on third parties to undertake their manufacturing; this will
often involve the use of cheap labour, it is here that they are subject to a high level of criticism. As a publicly listed firm there are also increasing pressures
to create value this is also seen in the supply chain management. In making their purchases they are looking to gain the cheapest price for an acceptable quality
product, a practice that is wide spread in business and also reflects the outsourcing. This is not to pass the savings onto the consumer, but to maximise their own profits
and satisfy shareholder demands. Therefore, the lower they can force the price the more profit they will make. If they are the only customer of a production facility, which is
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