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Essay / Research Paper Abstract
This 3-page paper provides market entry strategies into South Africa. Bibliography lists 2 sources.
Page Count:
3 pages (~225 words per page)
File: AS43_MTsoutentr.doc
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Unformatted sample text from the term paper:
listed below. Citation styles constantly change, and these examples may not contain the most recent updates. ENTRY STRATEGIES INTO SOUTH AFRICA Research Compiled
by 8/2010 Please In
this paper, the writer has been asked to assume he has been hired as a consultant by a Canadian-based electronics manufacturer, which requires assistance in entering the South African market.
There are a variety of entry strategies from which to choose, which include exporting, direct sales, direct foreign investment and strategic alliances/joint ventures.
South Africa is the largest economy on the African continent (South Africa). The country has a strong physical and financial infrastructure and a well-established service structure (South Africa). During the
mid-2000s, the UK was the largest foreign investor in South Africa, however, the United States is coming up a fast second in this area (South Africa).
Though South Africa currently has a stable political environment, there are issues and challenges facing government and business such as HIV/AIDS, which is impacting all facets of
business (South Africa). Furthermore, unemployment rates are still high and a strong protection of employee rights is slowing the rate of foreign direct investment (South Africa). Any North American firm
entering this market is facing a mature market that has mostly well-established, European competition (South Africa). Canadian businesses shouldnt be fooled in thinking
that market entry into this country will be easy - for one thing, the demographic income distribution pattern is very skewed (10% of the population earns 45% of the national
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