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Essay / Research Paper Abstract
A 4 page paper providing a developmental plan, resource requirements and organizational structure for a new Enhanced External Counter Pulsation (EECP) treatment center at Coney Island Hospital.  EECP qualifies as what Harvard’s Clayton Christensen terms a “disruptive technology,” a simpler approach to treating coronary heart disease in a far more cost effective manner than either open heart surgery or angioplasty.  Bibliography lists 4 sources.  
                                                
Page Count: 
                                                4 pages (~225 words per page)
                                            
 
                                            
                                                File: CC6_KSnursEECPdevPln.rtf
                                            
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                                                    through purchase from the NY Times.  Its included because it states a specific price for Vasomedicals EECP device. Introduction        Harvards promoter of  
                                                
                                                    the idea of disruptive technologies and their effects, Clayton Christensen, turned his attention to the health care industry in 2000.  Christensen, Bohmer and Kenagy (2000) explain that technology generally  
                                                
                                                    outpaces individuals ability to fully utilize it, and that such has been the case in health care over the past several years.  Though other more dramatic procedures exist, they  
                                                
                                                    are costly and often provide the patient with a higher degree of treatment than his condition requires.  This approach adds to the seemingly inexorable increase in overall health care  
                                                
                                                    costs despite efforts to contain cost increases. Developmental Plan        Enhanced External Counter Pulsation (EECP) technology exists in the area open to the emergence  
                                                
                                                    of disruptive technologies, defined as "simpler, more convenient, and less costly offerings initially designed to appeal to the low end of the market" (Christensen, Bohmer and Kenagy, 2000; p. 105).  
                                                
                                                    The simpler offerings improve so much over time that they ultimately become better suited to the needs of many consumers, rather than only to those at the low end  
                                                
                                                    of the market (Christensen, Bohmer and Kenagy, 2000).  The area of disruptive technology is the same one through which personal computers emerged in a mainframe world, and it is  
                                                
                                                    the same one by which angioplasty came to be a standard alternative to open-heart surgery (Christensen, Bohmer and Kenagy, 2000).  Though many mainstream interventional cardiologists remain opposed to EECP  
                                                
                                                    technology (Strugatch, 2002), EECP technology holds the same promise for more affordable and less-invasive treatment of coronary artery disease that angioplasty held in prior decades.  
                                                
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