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Essay / Research Paper Abstract
A 10 page paper providing a business case for adding Enhanced External Counter Pulsation (EECP) technology to the services offered by the hospital to treat coronary artery disease, specifically angina pectoris and congestive heart failure. The income that the hospital can expect from offering this service is much less than that associated with invasive treatments such as bypass surgery and angioplasty, but the greatly reduced cost of EECP treatment also makes it more accessible to those without sufficient insurance coverage and to those for whom insurers are reluctant to approve more invasive approaches. Includes financial analysis, a marketing plan and exit strategy. Bibliography lists 8 sources.
Page Count:
10 pages (~225 words per page)
File: CC6_KSnursEECPbizP.rtf
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Unformatted sample text from the term paper:
a plan providing a business case for adding Enhanced External Counter Pulsation (EECP) technology to the services offered by the hospital to treat coronary artery disease, specifically angina pectoris and
congestive heart failure. The income that the hospital can expect from offering this service is much less than that associated with invasive treatments such as bypass surgery and angioplasty,
but the greatly reduced cost of EECP treatment also makes it more accessible to those without sufficient insurance coverage and to those for whom insurers are reluctant to approve more
invasive approaches. Current Situation and Needs Assessment The problems of rising health care costs have been the bane of physicians, hospital administrators,
employers and certainly the uninsured (or underinsured) for nearly three decades. Various measures have been enacted, some with little or no effect; others have had only the effect of
exacerbating the problem. Thankfully, early-1990s health care reform proposals were rejected when they were, as they certainly could only have turned a bad situation into a living nightmare of
exponentially-spiraling costs beginning at their already too-high level. What we have tried, it seems, is everything except an approach that will work.
HMOs now are listed as the responsible parties for 97 percent of all Americans who have insurance coverage and are not covered through other means. They came into being
in the 1970s in an effort to contain increases in health care. Plagued by overspending for years, the general system also has been characterized by underinclusion as well -
in 1993, there were no less than 35 million Americans without health insurance coverage of any kind (Lindsey, 1993). A decade later, that figure has more than doubled.
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