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Essay / Research Paper Abstract
This 8-page paper is an example of an EduTot marketing plan for Morocco. Bibliography lists 3 sources.
Page Count:
8 pages (~225 words per page)
File: AS43_MTedtotmkt.doc
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Unformatted sample text from the term paper:
a desirable country because of its Free Trade Agreement with the United States, a growing emphasis on education by the government, younger demographics, and a high number of children. The
challenge here is that Morocco is a poor country, which is why EduTots marketing activities will be directed to the government and educational outreach agencies. Outside of these entities, the
target market will also be families with young children, who will be treated to a "pull" marketing strategy (they will need to obtain the product from the educational outreach agencies).
Communication with the government will be direct, though communication with the consumer base will take place through cell phones and the state-run television
and radio stations. Given the government will foot most of the bill, pricing isnt necessarily an issue, but bulk discount pricing will be used (the more licenses purchased, the less
expense per license). Though Morocco is a poverty stricken country, the fact that the government is willing to invest in education to boost its pool of skilled workers, combined with
the fact that it is a young population, makes this country an ideal one in which to offer EduTot products and services. Introduction
In previous papers, Ive collected information about various countries that might be receptive to EduTot, the software educational programs. After much analysis and comparison, it was decided that EduTot
would be best accepted, and do quite well in, Morocco. Following is a report detailing how, exactly, the product will be brought to market. Country Market Selection
Why Morocco? There are several reasons. 1) Favorable alliance with the United States. Relations have always been positive
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