Here is the synopsis of our sample research paper on EBAY, STRATEGY AND IMPLEMENTATION. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 15-page paper discusses eBay's strategy, and how information systems tie into that strategy. Bibliography lists 3 sources.
Page Count:
15 pages (~225 words per page)
File: AS43_MTebayques.doc
Buy This Term Paper »
Unformatted sample text from the term paper:
is a complete online auction forum, used for selling merchandise worldwide, ranging from antiques to video games (Anderson, 2010). The company generates revenue from listing and selling fees and advertising;
and has more than 90 million active users (Anderson, 2010). eBay also obtains resources and revenue from its online payments division (PayPal and
Bill Me Later) and other ecommerce platforms such as StubHub (for tickets) and Half.com (Anderson, 2010). During 2009, the company even partnered with General Motors to sell new cars online
(prospective buyers were able to place bids from more than 225 GM dealers in California at a website specially developed for this purpose) (Anderson, 2010). In this particular case, GM
didnt have much luck moving cars through this method, however, eBay has been used in the past to sell cars, both new and used (Anderson, 2010).
eBay is trying to strengthen international operations and, in 2009, paid about $1 billion for a 99.2% stake in Gmarket, South Koreas leading online marketplace (Anderson, 2010).
eBay already has a presence in that region, thanks to its 2001 acquisition of Internet Auction Company (Anderson, 2010). eBays international strategy involves acquisitions and partnerships, believing that local companies
have a better understanding of the regions culture and commerce (Anderson, 2010). Back in the United States, eBay continues facing competition from Amazon.com
and Overstock.com (Anderson, 2010). In an effort to continue beating these competitors, eBay rolled out a matching feature in 2008, which implements a ranking system taking into account time remaining
during a bidding period, feedback scores, quality of listing pictures and other criteria (Anderson, 2010). eBay is also focused on diversification - as
...