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Essay / Research Paper Abstract
This 3-page paper provides an overview/discussion about eBay, its core competencies and its value chain. Bibliography lists 4 sources.
Page Count:
3 pages (~225 words per page)
File: AS43_MTebaycore.rtf
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Unformatted sample text from the term paper:
Lets first examine eBays mission statement, which is "to provide a global trading platform where practically anyone can trade practically anything" (Hsiao). This fairly straightforward mission
explains eBays core competency which is that of providing a viable online trading platform for practically everyone and everybody. To help fulfill this
mission (and its core competency), eBays strategy is to make the "virtual communities" it forms as comfortable as possible for the users. As such, the company provides both online and
offline features to help users log on as often as possible, and to sell as often as possible (Lin, 2007). The more people are logged on and using the site
(in other words, the more traffic there is involved in the process), the more revenue eBay acquires. How would you explain how eBay has decided to configure and coordinate its
value chain? Lets first define what, exactly, a value chain is. The basic definition is that of value-adding activities, which help move inputs
into outputs which, in turn, help spur competitive advantage and add to the companys bottom line (Value Chain). A typical value chain consists of inbound logistics, manufacturing operations, outbound logistics,
marketing/sales and after-sales service (Value Chain). The interesting thing about eBays value chain is that it offers a variety of intangibles, as do
many Internet auction sites of this nature (Bodily and Venkataraman, 2004). In this particular case, eBay has developed a series of intangible resources among its value chain - partly by
building a variety of capabilities and partly by offering value for people who come online to visit the site (Bodily and Venkataraman, 2004). For example, there is obviously value for
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