Here is the synopsis of our sample research paper on E-commerce; The Case of Iceland Air and British Airways. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 8 page paper is written in two parts. The first part looks at the web sites for Iceland Air and British Airways and assesses them for cultural sensitivity and ease of navigation. The second part of the paper performs a PEST analysis, looking at the political, economic, social and technological influences on airlines with specific reference to their use of e-commerce and the internet. The bibliography cites 5 sources.
Page Count:
8 pages (~225 words per page)
File: TS14_TEicelandair.rtf
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Unformatted sample text from the term paper:
in the country. The bibliography cites 10 sources. TEiceland.wps
Iceland; A Study Written
United Kingdom, April 2001 To Use This Report Correctly, I. Introduction
As the trend of liberalisation and a breaking down of trading barriers has continued globalisation has increased. The ability of a company to enter many more markets has
been facilitated by this reduction in barriers as well as the advances in technology increasing the range and speed of transportation and accurate and ease of communication. Therefore many companies
may now consider the setting up in a country that may have appeared inaccessible or unpractical only a few years ago. Iceland is not a country that immediately comes to
mind when we consider international trade, however, with its strategic location between Europe and America this may be the ideal choice for a compnay looking to expand. II.
Country Background and History Iceland is an island situated in the arctic region, north-west of the United Kingdom between the North Atlantic
Sea and the Greenland Sea at co-ordinates 65 00 N, 18 00 W. The total are of Iceland is 103,000 km2 of which 100,250 km2 is land and 2,750
km2 is water. To put the size of this country into context it is about the size of the US State of Kentucky (CIA, 2000). The landscape is
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