Sample Essay on:
E-commerce Application and Law

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Essay / Research Paper Abstract

A 9 page paper answering 6 questions about “legal issues surrounding computer technologies and the challenges posed to Information Technology professionals by the growth of the Internet and the Web. Topics include intellectual property issues such as copyright and trademark issues, privacy, governmental regulation and ethics.” Bibliography lists 11 sources.

Page Count:

9 pages (~225 words per page)

File: CC6_KSecommLegalIP.rtf

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Unformatted sample text from the term paper:

Web sites When writing his own paper, the student writing on this topic should consider the following points regarding online business operation: Strengths * Operation is based on the 4 Ps of marketing (product, price, promotion, place), but with alteration of place and often in price. * Marketing efforts address individual consumers, still hopefully many of them, but in terms of only one at a time (i.e., individual visitors to the companys website). * The consumer literally can search the world for a specific item in only a few seconds. Availability is not an issue (if one supplier is out of stock, another is not); price is likely to become the determining factor in the purchase decision. * Businesses can fill orders from alternative sources. They dont necessarily have to have any inventory of their own, freeing capital for other uses - such as driving more visitors to their websites. * The cost of attracting one new customer is much lower and uses the same physical resources that the company uses in contributing to the bottom line. * Direct marketing can drive individuals either to a physical location (if one exists) or to a website, which the consumer can visit 24 hours a day regardless of weather conditions or customers state of dress (i.e., the customer can shop at midnight in his pajamas). Weaknesses * Businesses must entice consumers to visit their websites. * Customer service remains important in the digital environment, but accessibility becomes of even greater importance. Purchasers must have some assurance that they can reach the company if something goes wrong with their order. * Purchasers must be assured that their personal information will be handled responsibly. * Payment forms are severely restricted. B2C transactions almost ...

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