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Essay / Research Paper Abstract
This 3-page paper provides an overview of e-marketing strategies for fictional company Prehistoric Computers. Bibliography lists 5 sources.
Page Count:
3 pages (~225 words per page)
File: D0_MTestrph.rtf
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Unformatted sample text from the term paper:
direct marketing. But the companys wish to increase sales by 200 percent through aggressive global marketing strategies, one method it plans to use is e-marketing.
Before examining some e-marketing strategies the company can use, lets first examine the benefits and limitations of online and off-line market research, which would certainly be
useful for Prehistoric Computers. First, when it comes to online market research -- assuming such research will be conducted through web sites that the company plans to implement --
the benefits are enormous. For one thing, such a site can measure the number of hits, in other words, the number of people coming to the site, which would
provide an idea of how many people are interested in Prehistorics products. Furthermore, the ease of Internet action these days means that people who are interested in obtaining more
information would probably think nothing of typing such information into a computer -- whereas if they were asked a similar question on the telephone or person, they might be little
more reluctant to share information. There is little doubt that the Internet has helped simplify the capture of information for many companies, and this could definitely be to the
benefit of Prehistoric Computers. Having said that however, the one big disadvantage is that the information supplied by the potential customer could
be wrong. Many people, in an attempt to protect their privacy, might likely put down false e-mail addresses or false phone numbers to dissuade companies from selling that information
to other companies. In addition, on-line research means that the nuances of customers cant necessarily be captured as they might be up to do either through telephone or face-to-face
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