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Essay / Research Paper Abstract
This 4 page paper responds to four student-generated questions that relate to: justifying strategic objectives, supply and selling chains, modifying compensation plan to include bonus based on profits, and explaining the benefits of implementing a Web site to resellers, distributors and salespeople. Bibliography lists 5 sources.
Page Count:
4 pages (~225 words per page)
File: MM12_PG3qus.rtf
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Unformatted sample text from the term paper:
employees. Studies consistently show the higher employee morale, the higher is production. 2. Increase revenue for marketing specific products. A better objective would be more discrete, such as focus marketing
resources on x products and research a new niche market. 3. Decrease turnover. Goes with #1. Higher morale will decrease turnover. Institute incentive programs to increase morale and decrease
turnover. Surline stated: "Today its critical to retain the most valuable asset [companies] have--their human resources" (1999, p. 32). 4. Introduce two new products. To stay competitive, companies must expand
their markets through new market niches or if in a mature market, by introducing new products. 5. Reduce operational costs. In todays business competitive climate, net must be increased through
revenue and reducing costs. Reducing costs means making operations more efficient, which will have numerous side-benefits. 6. Identify two possible replacements for succession to managers position. Two often, companies do
not have a succession plan, which leaves them in a state of disarray if a key person suddenly leaves or dies. Pophal reported it is important for strategic department planning
to include "succession planning or development planning" (Pophal, 1999, p. 90). 7. Re-engineer the three least efficient e-business processes related to suppliers. In todays highly competitive technological landscape, all electronic
business operations must be efficient and effective. For example, automatic JIT electronic inventory ordering will decrease costs and assure adequate supply of any item or service. 8. Analyze three major
competitors. Strategic planning is based partly on a competitive analysis of the industry. A company can only compete on at least an equal footing if they have performed a comprehensive
analysis of their major competitors. Question 2. Two Competitors Although supply chains differ by product, service and company, it is still essential that the supply chain is managed to
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